Privacy Policy

Effective Date: 01 January 2026

At DMM Carpets (“we”, “us”, “our”), accessible from https://dmmcarpets.co.za/, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your Personal Information when you visit our website and interact with our services. We are committed to protecting your privacy and complying with the Protection of Personal Information Act (POPIA) and applicable data protection laws in South Africa.


1. Information We Collect

We may collect personal information you voluntarily provide when you:

  • Contact us through forms (e.g., name, email address, phone number)

  • Subscribe to newsletters or marketing communications

  • Make enquiries about our products or services

We also automatically collect certain information when you visit our site, including:

  • IP address

  • Browser type and device information

  • Pages visited and interaction data for analytics purposes

This data helps us improve your website experience and respond to your needs.


2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide our products or services

  • Personalise and improve user experience

  • Send promotional information if you’ve consented

  • Enhance website functionality and analytics

  • Comply with legal obligations

We will only process personal data that is necessary for the purposes outlined.


3. Legal Basis for Processing

Under POPIA, we may process your personal information where:

  • You have given consent

  • It is necessary to fulfil a contract or services you request

  • We have a legitimate interest to improve our services

  • We are complying with legal obligations

We will not process or store more personal information than required.


4. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Improve site performance

  • Analyse usage

  • Store preferences

You can manage cookies through your browser settings, but some features may not function without them.


5. Sharing Your Information

We do not sell or lease your personal information to third parties.

We may share information with:

  • Service providers who help us operate our website or provide services

  • Legal authorities when required by law

Where applicable, third parties will be bound to handle your data in accordance with POPIA.


6. Security of Your Data

We implement reasonable technical and organisational measures to protect against unauthorised access, loss, misuse, or alteration of your information. However, no method of transmission is 100% secure.


7. Your Rights

Under POPIA, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of inaccurate personal information

  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us (details below).


8. Contact Information

If you have questions about this Privacy Policy or wish to exercise your data rights, you can contact us at:

📧 Email: sales@dmmcarpets.co.za
📍 Address: 10 Kloof Street, Observatory, Johannesburg, 2187, South Africa


9. Changes to this Policy

We may update this Privacy Policy from time to time. The Effective Date at the top will reflect the latest revision. Continued use of the website signifies acceptance of the updated terms.